Starfish Mobile And Econet Zimbabwe Introduce SHASHA SMS Subscription Services

Posted on May 12, 2014

Shasha

Starfish Mobile announced today that it has launched its new SMS based subscription services in conjunction with Econet Zimbabwe under the exciting new mobile brand, SHASHA.

The first service to be launched is the SHASHA Football Teams service, where fans can subscribe to receive daily updates, team news and match scores for their favourite English Premier League and Zimbabwe Premier Soccer League teams.

Winston Taylor, custodian of SHASHA and the driving force behind Starfish Zimbabwe had this to say. “We have been working for some time in conjunction with Starfish Mobile International and team Econet to prepare for the launch of SHASHA and are delighted to now have the first services up and running. Mobile Value Added Services (VAS) are an increasingly important segment of the mobile value chain, and our technology enables us not only to be the premium content supplier in Zimbabwe, but to also offer comprehensive marketing, promotion and audience participation services via SMS.”

Zimbabwe has been some way behind the rest of the world with regards to VAS, and a crucial aspect of any content service is the availability of local content. Starfish Zimbabwe recognises the importance of the content mix and is pleased to be able to introduce the first Football Communities service with a major component of local current and relevant team news and updates. Subscribers can expect to receive half time and full time scores on match days, as well as detailed team news, club developments, player movements and so on.


About Starfish Mobile

Starfish Zimbabwe was established in 2010 and is a joint venture between Matamba Anonaka Technology Holdings and Starfish Mobile International. The company provides VAS services to multiple Mobile Operators in Zimbabwe and across Africa including mobile content and SMS based marketing.

About Econet Zimbabwe

Econet Wireless Zimbabwe is Zimbabwe’s largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions.

Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalisation.

For more information please see:

Starfish Mobile:          www.starfishmobile.com

Econet:                        www.econet.co.zw

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